Tourism is one of the sectors most heavily affected by COVID-19. Experts believe that the industry will undergo significant restructuring, with travel abroad giving way to domestic tourism, and trips to places where people don’t gather in large numbers becoming more popular. According to Managing Director of the 21st Century Arctic International Union Valery Korovkin, current circumstances offer a chance to develop a new tourist destination. It is an area that has been discussed for a long time, but which little is currently being done to promote. Arctic tourism is a potentially highly profitable business from the perspective of federal and regional budgets, and has long been successfully exploited by other coastal nations.

Summary session «Personnel for Investment Projects in the Arctic» within the framework of the Arctic Talent Acquisition Conference, which took place on November 15-16, 2021 in Arkhangelsk.

While businesses run by older adults have struggled to acquire market share and position, an entrepreneurial generation Y has grown up in the country. Millennials are doing business in Russia because they believe in the opportunities here, but they also think on a global scale.