Results of the survey of participants of the Eastern Economic Forum 2022

Ekaterinburg — the administrative center of the Sverdlovsk region — is an industrial, metallurgical, mining, transport and cultural center located between Europe and Asia. It is difficult to find another place in the world in which so many precious stones are concentrated. Ural gems are not just minerals, but a miracle of nature, glorified in fairy tales.

Tourism not only plays a vital role in the economic growth, but also significantly affects its image as a whole, influencing, among other things, the investment attractiveness. Today there are favorable conditions for the development of tourism in Russia. This is due to increased financial accessibility of travel, development of infrastructure and new directions for both traditional tourism and ecotourism. The attractiveness of many cities and territories is growing due to the preparation and holding of major international events: Sochi Olympics, Youth Festival, 2018 FIFA World Cup.

Network interaction led to the development of new forms of diplomacy. There are such types of international relations that allow you to create new virtual spaces not only in the technical and technological sense, but also in the transboundary one. Transboundary interaction with positive connotation in international relations in the context of «network diplomacy» is realized in the format of dialogue platforms. Public diplomacy of international dialogues uses an event-based approach. Intellectual events, as part of public diplomacy, can consider international dialogues of civil communities as a very successful format.

Event industry is an independent segment of the economy, covering the entire range of services for events of various formats. These include exhibitions, congresses, incentive programs, festivals, social events, celebrations, sports events, etc.