Analysts at Brand Africa have released the latest Top 100 Most Admired Brands in Africa report, ten years after the first ranking. The study was carried out in 27 countries throughout the continent, accounting for 85% of the continent’s population and GDP, and analyses the changes observed in the ranking over the last decade, the impact of challenging economic conditions on African brands, and the steps that need to be taken in order for local brands to compete with the global giants dominating the market.