Invest in Russia — invest in Russian regions!
All news

Roscongress Foundation Gives Presentation to Professional Event Market Participants

25 November 2019
Фонд Росконгресс выступил перед профессиональными участниками событийного рынка

Project managers from the Roscongress Foundation took part in the conference ‘How to Attract Business Events to the City: Synergy of Market Participants, New Tools, and Conditions for Collaboration’ and shared their experiences in event marketing as representatives of the non-financial development institution. The main purpose of the event, which was held in St. Petersburg on 22 November, was to discuss the development of the event market and come up with standard ways to prepare for and hold business and socioeconomic events that are strategically important for a city and would promote St. Petersburg in the global meeting and hospitality industry.

«St. Petersburg is not only a cultural capital, but is widely known as an international business centre. Key events for our country are held here. The city annually hosts the St. Petersburg International Economic Forum. This year, more than 19,000 people from 145 countries took part in the SPIEF, with CEOs accounting for 1,300 of the guests. The forum is a serious test for the city’s infrastructure, as all services are working at their maximum capacity. We find vulnerabilities in the ecosystem [for events] and work with the city to eliminate these shortcomings by the next year. Based on a combination of factors, St. Petersburg is a leader today in terms of the level of its ecosystem, but given the high level of competition, it is essential that we continue to develop and take an integrated and systemic approach to this issue», St. Petersburg International Economic Forum Director Alexey Valkov said.

The event participants discussed ways to create, develop, and promote new regional business projects, promote the image of St. Petersburg as a destination for international level business tourism as well as to develop expertise among representatives of the professional community that could help enhance the number and quality of congress and exhibition events held in St. Petersburg.

«The availability of infrastructure is a basic and essential condition for attracting events to a city. Today, other factors loom large, such as the existence of expertise in the scientific focuses and other types of activities to which the events are devoted as well as the ability of the destination to provide participants with an unforgettable cultural and leisure experience. In this regard, St. Petersburg has well-developed infrastructure, strong scientific expertise as well as unique cultural and historical features. The Convention Bureau, whose activities directly help to attract and host events of various magnitude in the city, plays a key role in shaping the image of St. Petersburg as an international business centre», Roscongress Foundation Deputy CEO and Head of the International Projects Directorate Dmitry Mikhaylov said.

The event was organized by the Saint Petersburg Convention Bureau.